What is SEO in Hindi?
SEO is a technique by which we bring our blog page to the top of the Google Search Engine, we all know that at this time Google is the most popular search engine in the world, apart from this there are many search engines like – Bing, Yahoo, Baidu etc. In all these search engines, with the help of SEO (Search Engine Optimization), we can make our blog No. can be kept at 1.
We all know that google uses some of its special Google algorithms to show search results related to any keyword and Google keeps updating its google algorithms from time to time.
But now it comes to how Google makes a list of these webpages, because there are many web pages on the internet from the same topic, so how does Google decide which webpage to place in Google Search Results.
Type of SEO
All the ranking factors of Google SEO are divided into two parts, first On Page SEO and Off Page SEO and the technique of reducing these two is completely different.
1) Off Page SEO
2) On Page SEO
Off Page SEO
Off-page SEO is the activities done outside the website to rank your website in search engines. In Off Page SEO, things like backlinks, social signals, brand mentions, local SEO are taken care of.
By using off page SEO techniques, we try to make our visitors and search engines believe that the content of our website or blog is trustworthy and people are liking it.
We can do this through link building and social signals:
Link building
When another website backlinks your content, Google considers that content more valuable and useful. This increases the chances of ranking higher.
Social signals
If your content gets more likes and shares on social media, then it becomes popular among people and Google also considers it a positive signal.
Off Page SEO
Work has to be done on many points within On Page SEO. This means to work according to the Guidelines of Search Engines because the Search Engine Code understands it. So the code that the search engine understands, it is necessary to use that code in the right place.
There are many search engines available today. But except China, Google is the most popular search engine in the whole world. Apart from this, yahoo and Bing are two more major search engines. For On Page SEO, you have to work for all these major search engines.
1. Website Speed
Today Internet users have many options. If the site takes more time to load, then the user skips the site. Therefore reduce the loading speed of the website. The loading time of the website should be maximum 10 second. By the way, the best loading time is less than 4 Second. There are many reasons for the high loading time. I will tell about it in the next post.
2. Keyword
Keyword is an Idea or Topic which tells for whom the post is written. Search Engine displays the result to the user only with the help of Keyword. A right keyword can take any website from floor to floor. When we do a search in Google that “What is Keyword Density in SEO”, then the search engine comes to know that you are searching an article related to SEO, then it shows you the content related to SEO. That is why SEO is also the keyword. The ranking of different words in the search engine is different and the word which ranks higher, its value (CPC) is also higher.
3. URL Structure
We know the URL structure in common language by the name of Link. According to On Page SEO, we should keep keywords in the URL of our web pages or we should definitely keep some words of main keywords.
4. Meta Description
Meta Description in a way describes our entire content in some characters. As you must have seen, when searching, it is written in 1-2 line below the title, it is called Meta Description.
SEO meta description
In Meta Description, we should try to write in 1-2 lines and also write your Keyword in it. Meta Description SEO is very important because the users searching only sees your Meta Description after the title. That is why write the Meta Description well Attractive and also use Keyword together.
Use Keywords in Meta Description and do not write more than 50-155 Characters in Meta Description.
4. Alt Tag For Images